Landy Home defies economic trends by aggressively expanding its home construction business, establishing a new branch in Nakhon Pathom, a new landmark for home construction in the central region. The company aims to elevate its position as a leader in home design trends through its AI Design System, focusing on strong and safe home structures that enhance quality of life with innovations to protect against PM 2.5 dust. The goal is to achieve sales of 400 million baht in the first year, leveraging a 'customer referral' strategy.

Ms. Pharat Maneeratnaporn, Director of Sales and Business Development at Landy Home (Thailand) Co., Ltd., stated that the home construction business continues to grow, particularly in the periphery and provincial areas, with Nakhon Pathom being a province with significant potential due to its proximity to Bangkok and connections to the western and southern regions. It is also known for its food, tourism, and industrial sectors, leading to a continuous influx of people moving in for work and education at renowned universities.

Nakhon Pathom ranks fourth in the country for household income, averaging 38,700 baht per month. Data from the Real Estate Information Center (REIC) indicates that land prices in Nakhon Pathom have surged by 22.7% due to large-scale government projects, such as intercity highways.

Over the past three years, despite not having a branch in Nakhon Pathom, customer confidence in Landy Home has resulted in over 220 million baht in home construction in the area, covering districts such as Nakhon Pathom, Sam Phran, Don Tum, Bang Len, and nearby provinces like Ratchaburi, Prachuap Khiri Khan, Suphan Buri, and Kanchanaburi. This reflects the ongoing trust from local customers who consistently choose Landy Home for quality home construction.

With the new branch designed as a hub for home construction filled with technology and innovative living solutions, it aims to reinforce customer confidence in Landy Home. The projected sales for this new Nakhon Pathom branch are expected to reach 400 million baht in the first year.

Landy Home has invested in both land and the construction of a large showroom on Phetkasem Road, just before entering Nakhon Pathom city, with a total investment exceeding 70 million baht for the opening of the "Landy Home Nakhon Pathom Branch." This new landmark in the home construction business in the central region consolidates services and consultations into a comprehensive one-stop service, aiming to elevate the home construction experience for customers in Nakhon Pathom and set a new standard in the home construction industry. The grand opening event took place on May 23, 2023.

“Our Nakhon Pathom branch is not just an expansion of service areas but a step towards raising the standard of home construction in the region with a professional team, standardized construction systems, and all-inclusive services to provide residents with quality homes comparable to those in Bangkok without the need for long-distance travel,” Ms. Pharat stated.

Moving forward with home design through the AI Design System, we emphasize a strategy of building quality homes that customers are willing to recommend.

Ms. Patra Maneeratnaporn, Director of Marketing and Product Design, highlighted that the "Landy Home Nakhon Pathom Branch" is a leader in home design trends, offering the largest selection of house designs in Nakhon Pathom. The designs range from various brands of Landy Home, covering all price levels from 3 million to over 50 million baht, catering to every segment of the home construction market, including Trendy Home for homes under 8 million baht, Landy Home for homes priced between 8-20 million baht, and Landy Grand for homes priced at 20 million baht and above.

Through recent marketing efforts, Landy Home's house designs have successfully met the needs of customers in the area, particularly targeting SME business owners and local entrepreneurs, as well as local government officials seeking elegantly designed homes with comprehensive functionality.

This year, Landy Home is fully committed to leveraging AI innovations to enhance home design efficiency through the AI Design System, which can analyze individual customer needs and create 3D home visuals within minutes, allowing customers to visualize their dream homes clearly from the first conversation with architects. Subsequently, the data will be integrated with the Building Information Modeling (BIM) system, enabling design teams, cost estimation teams, construction teams, and engineers to work on the same data, identifying potential issues, reducing on-site errors, accurately calculating material quantities, and improving budget control, leading to precise and seamless construction.

Additionally, the Nakhon Pathom branch of Landy Home stands out from local competitors due to its strong position as a leading home construction business with a registered capital of 200 million baht, offering over 300 house designs that can be customized according to customer needs, supported by professional architects. The company is also known for innovating new solutions in the home construction industry, particularly the CAP PLUS (Clean Air Positive Pressure) system, which creates positive pressure inside homes to prevent PM 2.5 dust, pathogens, and external pollutants, reducing allergy issues, preventing dampness, and improving indoor air quality.

The key strategy for targeting customers in Nakhon Pathom is to build homes of 'quality that customers are willing to recommend,' as we believe that the voice of satisfied customers is the most powerful asset in today's marketing. When customers are satisfied and recommend our services to others, it confirms the quality of our work, our attention to detail, and the trust in Landy Home. This is more powerful than any advertisement, as it comes from real experiences. Currently, Landy Home has numerous portfolio reviews from real customers in various areas, reinforcing success and building local trust effectively.

“Our Nakhon Pathom branch offers the largest selection of house designs in the region, covering all three brands and accommodating every budget range. Every house design is developed from real customer insights by architects who understand living behaviors and design to meet real-life needs. The key strategy for penetrating the Nakhon Pathom market is to create 'quality homes that customers are willing to recommend,' as we believe that the voices of satisfied customers are the most credible marketing power,” Ms. Patra concluded.

Highlighting the Nova System, a robust structure with a 20-year structural warranty.

Mr. Panit Maneeratnaporn, Director of Business Development, added that in an era where consumers prioritize "home safety" more than ever, Landy Home has developed the Nova System, which is based on advanced technology from Japan to elevate the standard of home structures built nationwide. This semi-prefabricated structural system is designed with flexible and exceptionally strong connections between columns and beams, utilizing J-Bolt and Hidden Joint technology to reduce damage from lateral forces such as wind or vibrations, as we believe that a good home must be stable and strong in all situations.

Furthermore, Landy Home is focused on developing construction systems to maximize efficiency, reducing construction time while systematically managing the supply chain. The main goal is to ensure that all parties involved in the construction process, including customers, partners, and teams, are satisfied and can deliver quality homes that meet the same standards across all provinces nationwide.

“We are developing home structures to ensure that customers can live in the safest homes, with a construction system that can be controlled at every step, from planning and technology to supply chain management, ensuring that customers receive quality homes that meet the appropriate standards for each area,” Mr. Panit concluded.

For those interested in building a home, consultations with experts are available for free at the Landy Home Nakhon Pathom branch, which offers over 300 house designs with customizable functions by professional architects. Special promotions for the grand opening include discounts of up to 33% on home construction, building with the CAPPLUS Clean Air Positive Pressure system to prevent PM 2.5 dust, special discounts on additional home construction, and many other giveaways. Follow promotions and updates at www.landyhome.co.th.